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Micro-Blog is rammed! The major brands eager to long ago, to want publicity through these new tools. Heineken The first time the main Plurk interact with friends, how effective?

“Do not give sugar, Trick or Treat!” Tells everyone he meets American children in Halloween. They were dressed in sorcerer or a pumpkin costume, around knocking on doors to candy delights. The group in the party playing the drag show, the incredible attractiveness as the supreme principle.

Although Taiwan does not have this custom, but European and American style known beer brand Heineken in the two weeks before Halloween, network solicit willing to join the dirty tricks operations “Ghost of members of the Corps”, prepared on Halloween day, calling for netizens together mischief to the occasion. continue reading…

The effectiveness of banner advertising investment is the greatest concern of business owners, marketing practices are varied and diverse, which one can create the maximum benefit? How to do and with the quality of the strategic planning, long-term follow-up advertising effectiveness, and even predict the market?

Advertising industry has a saying: “I know my advertising costs wasted half, but do not know which half wasted.”

How to help customers track the effectiveness of retractable banner advertising investment, has been a media agents Gordian exercises, especially after the financial turmoil, the enterprise marketing budget crunch, the market competition is increasing, advertisers want to spend every penny to get the most good returns. continue reading…

Internet marketing people must be aware of the commodities in the discussion the region generated topic is one of the best strategies, but the word-of-mouth marketing can only do this in the virtual space? Entity how from the first to the machine? Experience the negative evaluation of how to turn the crisis into an opportunity?

To create word-of-mouth is one of the most important direction of marketing. According to Nielsen research found that Asia is the world’s most believe that the reputation of the region, and Taiwan in Asia ranked second. Up to 91% of Internet users in Taiwan believe most forms of advertising recommended by friends and relatives.

Today’s operating practices of the word-of-mouth marketing has been quite diverse, with the scientific assessment of the way let word-of-mouth marketing effectiveness can accurately assess. How it could be integrated with retractable banner stands promotion to reinforce sales message.

Word-of-mouth marketing how to play? Start with the entity Chong topic
What is the reputation? Reputation is to give consumers the opportunity to discuss the brand and product. If we can win the consumers ‘positive assessment and generate the recommended behavior will help the products stand out in the decision-making process of consumers’ shopping. continue reading…

With the fever of the home economy, the Internet open the modern more different patterns of dating and social interaction, Email, IM, blogs, web albums, video site redevelopment to dating community website. What this virtual space, the increasingly close relationship between the groups, what Internet business opportunities

In fact, making friends on the Internet has been one of the main activities in the consumer Internet, and is becoming more popular. (Figure 1), in the last month more common type of browsing websites dating site browsing rate of 8.8%, a significant growth of 27.5% compared to last year, the growth rate is also higher than the current popular from the EICP the survey data Community website (growth rate of 14.3%), retractable banners advertising on dating sites have become the type of site for a fever. continue reading…

3 Japanese creative master professional guidance, 72 hours of brainstorming, take a look at the one hundred digital marketing people in a short period of time to bring out what exciting creative praise by the participants!

If the cash someday suddenly transformed into a real person to accompany you to chat with your best friend, you are also willing to use it to pay? If you wear the jersey of a sports brand, we can let you have accurate swing like Tiger Woods, you will not want to buy one?

These interesting ideas, a group of 11 digital marketing team at the Cannes Advertising Festival, the Asian Advertising Festival, with digital interactive marketing organizations and Yahoo! co-hosted a three-day reative Camp venue, after three days and nights of brainstorming by Inamoto zero from the United States, and Japan’s Ito Naoki (Figure left), elected by the three masters of Lang creative proposal. continue reading…