Since the April launch of credit cards since the Plaza, Tai ICBC branch financial resources to seriously implement the requirements of the higher line, positive action, to take various measures to make work Yat-prime credit card marketing. Yi has been expanding credit card acceptance merchants 5, installation POS14 units, upgrade business 9, card 129. The initial stages to achieve synchronization of issuing and consumer growth.
1, multi-channel, full range of credit cards to increase the Plaza propaganda. Take advantage of promotional brochure, posters, Retractable Banners, LED screens and other advantages of an active campaign network to play, “Yi credit card”, so that customers understand the “Yi-prime” credit bid convenient, flexible phases, the characteristics of preferential rates.
2, the expansion card environment, to expand the Plaza merchants accepting credit card POS. The bank attaches great importance to Yi accepted credit card and POS merchants rely on each relationship, from new businesses and businesses to upgrade the stock to start conversion, assigned responsibility for the implementation of differentiated marketing for different types of merchants to take a different marketing strategy, and actively improve and expand credit card acceptance environment Yi, Yi credit card business for the further expansion of the foundation.
3, timely follow up and expand businesses in the region target the head office. The bank assigned responsibility and Ginza Mall Co., Ltd. Taian responsible to communicate, to help finance staff for the relevant procedures, with the province to carry out the “June Yi happy purchase loans, the bank re-gift great feedback” as the theme of the promotional activities, plus large marketing efforts with lots of Retractable Banner Stand, June 15 goals have been achieved Ginza headquarters for all branches of the contract business Tyan, accepted the work.