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Cool Jobs for Cool People

So You Want to be a Music Video Director?

An Interview with Canadian Independent Music Director Paul Nguyen

By: Jennifer Walford

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YBFREE.COM: Which of your videos is an example you would show artists interested in having you direct their video? What about this video is a perfect example of your artistic capabilities?

Nguyen: I think on a technical level CPX's We Hit Hard and Moulann's Stressed Out are polished-looking pieces. On an impact level, You Got Beef remains the most provocative and thought-stirring. I try to mix MTV-captivating gloss with important underlying themes and social messages. I try to make memorable videos, not just ones that are consumed, crapped out and forgotten.

YBFREE.COM: How important have web-based technologies been in bringing your art to the world?

Nguyen: The web has garnered me an international I would have never otherwise had. I direct many graphic videos, and the TV censors would never be able to air my stuff. The web allows me creative freedom, while still being able to have access to a large worldwide audience.

YBFREE.COM: Which mainstream artist(s) would you like to direct a video for and why?

Nguyen: Any mainstream rap artist. They are overdoing the Bling Bling, hedonistic, American-dream overdosed on drugs bit. I would like to try to inject some fresh ideas into hip-hop/rap video culture. But I would mostly like to find any other Asian artists to work with. I feel I should use my opportunities to help advance Asian entertainment. African-Americans already have their directors, we need ours.

YBFREE.COM: If you had the opportunity, which music video would you choose to remake and what would be your concept?

Nguyen: I would like to remake some of Jin's videos. He has so many opportunities to promote Asian youth culture, yet I feel his management is trying to make him an Asian version of Eminem. Without breaking from the mold and showing off our unique culture, we Asians will remain the stereotypes and playthings of mass White America.

View Paul Nguyen's Videos @ Jane-Finch.com

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