"How Chamillionaire Used Social Media to Make “Ridin” the #1 Ringtone of All-Time"

SOURCE: Mashable.com

In 2006, rap artist Chamillionaire’s track “Ridin” became iconic in American pop culture, being infamously parodied by Weird Al Yankovic (”White and Nerdy”), becoming the most downloaded ringtone of all-time, and ultimately winning a Grammy for Best Rap Song. However, none of that was coincidence or pure luck.

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