"Word-of-Mouth Web Promotions Boost Record Sales"

SOURCE: Mashable.com

New York University’s Stern Business School’s Professor Vasant Dhar and Elaine Chang, a former student, have released the results of a study that proves online word-of-mouth can be used as a good predictor of a music albums sales numbers. They did not have any way to measure if the online chatter actually influenced more sales, but as a prediction of sales numbers, it turned out to be an excellent gauge.

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