Radiohead continues to embrace Web 2.0

Radiohead to Ring in the New Year with Performance on Current TV

Radiohead has taken advantage of nearly every web-based marketing solution out there, but the band is taking things to the next level with a New Year’s Eve performance. New Year’s Eve isn’t the only “eve” that’s being celebrated here. “In Rainbows,” Radiohead’s upcoming album, is being released on Jan. 1, 2008, in North America via TBD Recordings/ATO. So Radiohead’s performance is using the turning of the year for a twofold purpose.

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